ERKAKLAR UCHUN MO’LJALLANGAN REKLAMADA YUMORNING QO’LLANILISHI
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Abstract
Reklama yaratilganidan beri, reklama yaratuvchilari biron bir xizmat yoki maxsulot xaqida habar berish orqali uning xaridini oshirishga ta’sir qilish vositasi sifatida turli xil til vositalaridan foydalangan xolda iste’molchilarning maxsulot yoki xizmatga bo’lgan diqqatini jalb qilishga va ishonchini qozonishga intiladilar. Bu masalada ayniqsa erkak diqqatini reklamaga jalb qilish ancha murakkab masaladir. Bugungi kunga kelib, reklama, shunchaki ma’lumot beruvchi informatsion vosita bo’lishdan tashqari, adresatga hissiy jihatdan ko’proq ta’sir qilish usullarini topishga intilmoqda. Garchi samarali reklama axborotni quruq taqdim etish emas, balki, birinchi navbatda, adresatni reklama qilingan maxsulot yoki xizmatdan foydalanishga undaydigan kayfiyatni yaratadi.
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References
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